Afrobeats superstar Burna Boy continues to make global history as his collaboration with Shakira, “Dai Dai,” becomes one of the biggest music moments to emerge from the World Cup Halftime Show, driving massive spikes in streaming activity and global music discovery.
Following the pair’s electrifying halftime performance, “Dai Dai” experienced an 8x increase in simultaneous listeners on Apple Music, highlighting the worldwide impact of the Afrobeats-infused anthem. The song’s momentum also carried over to Shazam, where it became the most-identified song in a single day in nearly two years, marking one of the platform’s biggest moments since the 2024 Paris Olympics closing ceremony.
The track returned to the No. 1 spot on the Shazam Global Chart and reached the top position in 16 countries, with Shazam activity for the song increasing 10-fold compared to its previous 30-day average.
The historic performance also helped deliver the biggest-ever Shazam day for both Burna Boy and Shakira, further cementing their influence as two of the world’s most recognizable music stars.
“Dai Dai” stood out as the most identified song throughout the World Cup broadcast, ranking ahead of other major performances and anthems, including BTS’ “Dynamite,” Robbie Williams’ “Desire (Official FIFA Anthem)” featuring Laura Pausini, Post Malone & Swae Lee’s “Sunflower,” and The White Stripes’ “Seven Nation Army.”
The global reaction highlights the growing power of Afrobeats on the world stage, with Burna Boy continuing to represent African music at some of the biggest cultural moments worldwide. His ability to blend Afrobeats with global pop influences has helped expand the genre’s reach, connecting African sounds with audiences across continents.
For Shakira, the moment marked another major achievement in a career filled with international milestones, while for Burna Boy, it further adds to a record of groundbreaking global appearances that have positioned him as one of Africa’s leading musical ambassadors.
With millions of listeners discovering “Dai Dai” through the World Cup platform, the collaboration has become a defining soundtrack of the tournament—showing once again the unmatched ability of Afrobeats to unite audiences around the world.
