Nigerian rap powerhouse ODUMODUBLVCK has officially released the title track from his highly anticipated debut album, INDUSTRY MACHINE — and it’s nothing short of a sonic eruption.
Produced by Ucee, the single captures ODUMODUBLVCK at his most uncompromising — raw, relentless, and brimming with the unfiltered energy that has cemented him as one of the most fearless new voices in global rap. The track sets the tone for what promises to be his most definitive and unapologetic project yet.
The release of INDUSTRY MACHINE follows the unveiling of the album’s striking artwork, painted by acclaimed artists Slawn and Soldier, as well as the announcement of a star-studded feature list boasting Skepta, Wizkid, Pa Salieu, Giggs, Cash Cobain, Patoranking, Saweetie, and more. It’s a heavyweight lineup that underscores ODUMODUBLVCK’s growing global footprint — one of the few artists bridging continents and genres with seamless authenticity.
Arriving on the heels of “Pay Me” (featuring Stormzy and Zlatan) and “Pity This Boy” (featuring Victony), the title track continues OD’s unstoppable momentum as he gears up to drop his defining body of work.
ODUMODUBLVCK first exploded onto the scene in 2023 with his breakout single “Declan Rice,” a bold introduction to his self-coined Okporoko Rhythms — a daring fusion of drill, grime, Afrobeats (inspired by Fela Kuti), and progressive R&B. His 2023 mixtape EZIOKWU became a cultural phenomenon, becoming the longest-running No.1 rap album in Spotify Nigeria history, surpassing 800 million streams and spending over 50 weeks in the Top 10 — a first for a Nigerian rap project.
His follow-up, The Machine Is Coming, debuted at No.1 in Nigeria and broke into the UK Hip-Hop Apple Albums Top 10, marking a rare and powerful crossover moment for African rap. Known for his explosive stage presence, ODUMODUBLVCK has sold out tours across the UK, US, and Canada, and performed at major festivals worldwide. Beyond music, he continues to shape culture — fronting Nike x Patta campaigns and collaborating with creatives like Slawn, Soldier Boyfriend, Ciesay (Places+Faces), and global artists including Jay Electronica, Davido, Headie One, Rema, and Tiwa Savage.
