Tems continues to cement her global dominance with the release of the music video for “Turn Me Up,” a standout track from her highly praised debut album, Born in the Wild. Following an incredibly successful year, including multiple Grammy nominations, Tems steps into the celebratory spirit of this track, delivering a visual experience as powerful and captivating as the music itself.
Shot in the vibrant landscapes of Jamaica, the video for “Turn Me Up” is a perfect match for the song’s rich blend of ragga sounds and Afropop influences. Directed by Loris Ruessier, the video encapsulates the raw energy and infectious energy of the track. Tems is front and center, her every move deliberate and mesmerizing, as she channels both sexiness and strength with effortless grace. The video’s tight framing and stoic male counterparts create a dynamic tension, but the focus remains on Tems—who, through her commanding presence, transforms into a larger-than-life figure.
The natural beauty of Jamaica provides a stunning backdrop for the visuals, complementing the song’s upbeat, celebratory mood. As Tems moves through the island’s vibrant scenery, the video mirrors the bold spirit of the track—a song that calls for celebration, self-confidence, and a joyous embrace of the moment.
Following her nominations at the upcoming Grammy Awards, including a nod for “Burning” in the Best R&B category, “Turn Me Up” represents another peak in Tems’ meteoric rise. She’s in full command here, exuding both elegance and grit in a visual that perfectly aligns with the track’s infectious vibe. With “Turn Me Up,” Tems takes a moment to bask in her success, and we’re all invited to enjoy the view with her.
