Mavin Records superstar Ayra Starr has officially joined Roc Nation, the prestigious entertainment company founded by JAY-Z, while maintaining her contract with the Nigerian label that launched her career. The partnership was confirmed following Roc Nation’s social media tease of Starr’s upcoming single “Hot Body” and her dedicated artist page on their website.
This strategic alliance positions the BET and MOBO award-winner for amplified global reach, particularly in North American and European markets, as Roc Nation takes over her international management. Currently on a stadium tour with Coldplay and preparing her acting debut in the film adaptation of Children of Blood and Bone, Starr’s meteoric rise continues under this powerhouse dual-label support system.
“Ayra Starr’s signing with Roc Nation gives her the infrastructure to match her ambition as Nigeria’s ‘IT’ pop girl,” notes Afrobeats Intelligence host Joey Akan. “With Roc Nation’s proven US market dominance and Mavin/Universal’s backing, she’s poised to become Nigeria’s next global breakout.”
The “Rush” singer joins Roc Nation’s elite roster, including Megan Thee Stallion, Alicia Keys, and J Balvin, gaining access to unparalleled industry connections. As Akan observes: “This deal signals her team’s commitment to Western market penetration – and they’re delivering.”
